Freelance Copywriter Portfolio | Thought Bubble Content

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Thought Bubble Content

PORTFOLIO

Retail
SaaS and Tech
Personal Development
Healthcare and Mental Health
Insurance and Financial Services

I've done writing that covers:

Discounts and Promotions
Sales and Marketing
Automotive industry community engagement
Nonprofits
B2B and B2C

My writing samples are batched by type below...

I've written for individuals, small businesses, mid-sized corporations, startups, and Fortune 500 companies.

Mobile App and Website Copywriting*:

Mobile App Copy

Sample from a gamified discounts app. They wanted something fun with a bit of sass.

Website - Home Page

Buxbo home page copy.

Website - Business Page

Buxbo Website business page copy.

Landing Page Copy

Page on Entertainment website explaining Save Green Initiative for 2021 Entertainment Product.

*The Buxbo product has folded, just fyi. The website doesn't appear to be around anymore but I have website copy from a healthcare tech company that I should have up here soon. I'm waiting for them to switch over to their new website. In the meantime, if you're interested in website copy, I can get you something--please contact me :).

Google and Social Media Ads:

"Blue Hair" - Facebook Ad

I wrote and designed this ad for an insurance company trying to get the attention of people in their 50s.

"Transformation" - Google Ad

I created this Google ad for a treatment center.

Personal Development Webinar Ad for Facebook

Facebook ad copy for author and psychologist Ron Friedman's personal development webinar.

"Enjoy Everything" - Google Ad

Google ad I wrote and designed for an insurance company.

Email, Scripts, Product Descriptions:

I do event invites for a Detroit IT meet up for a tech sales exec. This had a big bump in the CTR compared to the regular emails w/headers we'd been doing.

B2C Commercial Script

Commercial script that hits the emotions for a luxury drug and alcohol treatment center.

B2C Commercial Script

Commercial Script to entice members to sign up for the Entertainment app.

La-Z-Boy Product Descriptions

Retail product descriptions for La-Z-Boy.

Social Media Content:

Instagram Carousel - 7 ways to prepare for panic attacks

Instagram Carousel

7 Ways to Prepare for Panic Attacks; IG Carousel I wrote and designed for a treatment center.

multiple bubbles grey

Funny LinkedIn Post

This was a post for an IT event. The client, a tech sales exec, asked for something humorous.

LinkedIn Profile for Tech Sales Exec

Designed a new header, crafted a new headline, and composed "About" text for a sales exec in cloud computing.

LinkedIn Article

"Career Change in the Pandemic...When Life Hands You Lemons, You Make Limoncello"...the story of how I got into freelancing.

Blog Posts and Articles:

B2B Blog Post - Experiences Not Stuff

B2B Blog Post - a light tap on emotions with a pleasing hint of sass

"Reward Your Customers With Experiences...Not Stuff". B2B blog post for Entertainment Rewards and Incentives.

HenriettaHaus pizza

Well-loved Chevy "In the D" article with a bit of whimsy and imagery.

Article about a local pizza joint for Detroit Chevy Dealers' "In the D". It got more clicks than anything they'd posted in months.

Metro Detroit Chevy Dealerships website "In the D" article

Emotional imagery to sweep people up in this article about Detroit Murals for Chevy "In the D"

This is a DIY tour of Detroit murals I wrote for the Chevy "In the D" website. It got lots of Facebook attention.

Copywriting sample - Melanie Grinnell

Article for Metro Detroit Chevy Dealerships "In the D"

Some storytelling and some humor in this article for Chevy's "In the D". They're also syndicated to local news sites.

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